journalists

checklist for quality of opinion polls

1. Is it clear who ordered and financed the poll? 2. Is there a report documenting the poll’s procedures? 3. Is the target population clearly described? 4. is the questionnaire available and has it been tested? 5. what were the sampling procedures? * the sample should be drawn for the target population. If it only contains for example people with Internet access, be careful 6. What is the number of respondents?